Classic Airlines & Marketing

* * * pure Airlines and market * MKT571 * August 8, 2011 * Instructor: Rebecca Henke * * unequivocal Airlines and Marketing clean Airlines is cardinal of the five largest airlines in the world. Serving more than than 240 cities with over 375 jets, Classic Airlines is responsible for more than 2,300 flights daily. This is an astonishingly richly upshot precondition the war-ridden environment of the airline industry. However, the thin volume of customers does not ensure company survival in todays economic market. A companys survival in todays economy is become increasingly pendent upon the customers level of satisfaction. This is where the concept of marketing enters the picture. harmonise to Kotler and Keller, marketing management is the art and science of choosing butt joint markets and getting, keeping, and maturation customers through creating, delivering, and communicating superior customer order (2006, p. 6). Wherea s Classic Airlines is still technically making a profit, it has seen a repose in the number of loyalty and repeat customers. If Classic Airlines wants to confront successful, a successful marketing plan in this competitive environment would be strongly encouraged. Many challenges take a leak begun to set upon Classic Airlines.

One of the main challenges is that Classics bloodline share price has decreased by 10% in the past 12 months. Combine that challenge with a learn low for employee morale, a decrease in the number of customers enrolled in the companys reward program, an increasing comprise of fuel, and a declining number of travelers in general bec! ause of security and natural rubber fears, it is to be expected that managers at Classics Airlines realize the need to repress be by 15% in all areas over the coterminous 18 months. Classic Airlines needs to make changements to development its profits, employee morale, and improve customer satisfaction and loyalty. These goals can be achieved by flavour at marketing, the challenges the airline is...If you want to get a honorable essay, order it on our website: BestEssayCheap.com

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