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1. INTRODUCTON: Mixmap model is one among models based on the mapping sharpen which provides information on key elements that helps the company to determine the factors that efficaciously analyse the present tactics and based on the compend it privy determine future tactics. (Vranesvic et al., 2006). Mixmap model includes Product disembodied life-time cycle, BCG intercellular substance, Ansoff ground substance and marketing blend in element (4 Ps).Product breeding cycle is used in determine to exhibition accepted stage of the production or the company at present. BCG matrix is included to show the companies maturement and share in the market. Whereas Ansoff matrix is included to determine the finishing strategies that determine growth and at last 4 Ps which include product, price, place and promotional material is analysed in separate matrix to show the companies marketing mix and when either these matrix is analysed and positioned the companies real position is shown in the Mixmap model. (Vranesvic et al., 2006) 1.1 fruit life CYCLE (PLC): Product life cycles (PLC) are the stages that a product goes through during its life cycle in the market. PLC as salubrious as describes various stages in the history of the product blunt revenue depending on whether the product is in introduction, growth, maturity or decline. (Vranesvic et al.

, 2006) PLC is useful for ascertain the current market position and it is substantive for the company to conform their product or brands marketing scheme to the changing check over of the market environment. PLC can be used by marke ters to show the relation of how products an! d market work. PLC includes four stages, Introduction, Growth, Maturity and Decline. We now regard at these lifecycle stages Introduction show:- The introduction stage starts when the vernal product is tested and positive before it is launched. Initial sales will be offset until the consumer starts buying. At this point, production cost are much high than the revenue from sales. Market size of it and growth is slight. It is possible that true research and...If you want to aspire a full essay, order it on our website: BestEssayCheap.com

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