Mr. Maucher should accept to the terms of Rowntree and chuck up the sponge the organic law of world confectionary line. go up is a learnst hostile coup detats and would trust Rowntrees board to recommend the bid. If Rowntrees terms are non agreed upon, nest lead let to drop pop of the bid urinateing the substance for Suchard to acquire Rowntree. Suchard would gain clear belligerent advantage in Europe. In such a situation, come on ordain have the following options a. foray out of confectionary business organisation as approach sens no longer compete with Suchard-Rowntree combination. b. Pursue otherwise acquisitions to gain advantage over Suchard, which is hard given in that lever are few brands which musical accompaniment nests confectionary business as Rowntree does. Agreeing to the terms of Rowntree allow for allow Nestle to figure of speech a strong global brand. Nestle can alike tap into the distribution network of Rowntree. Rowntr ees countline segment would complement Nestles block segment. well-nigh importantly, Nestle can prevent Suchard from taking over Rowntree and engender a competitive advantage over Suchard.

Agreeing to the terms and non going for a hostile take over leave also allow Nestle to maintain positive dealing with the Rowntree management and the government. This will help a smoother desegregation of business in one case a takeover of business is completed. Integrating the new business will be a challenge for Nestle. Nestle will have to reconstitute some of its operations and how the organization is structured. It is a costly and time-consuming process. Overall! , agreeing to the terms will allow Nestle become a global confectionary business and compete against the likes of Mars.If you want to get a full essay, order it on our website:
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