A Regional-based Motor Marketing Company Targeting the Working Class Essay

A Regional-based Motor Marketing Company Targeting the Working segmentation - Essay ExampleThe program go out be aired for an hours duration twice in a week commencing at 7.30pm to 8.30pm on Mondays and Fridays.The program provide recognize and invite committed consumers to make their appearances during the airing of the program to publicly declare their experiences of using the products. The program is meant to be aired for a period of atomic get along 53 year by which time the target group will be enlightened on the needful information regarding the company and its products.A large number of automobile customers blindly go for products that may appear runive to their eyes. This was established as the greatest problem that the customers have with buying of the products since most of them later suck up that some features of the vehicles they buy fail to conform to the expectations they had placed on the products. For the sake of informing the potential customers of all the ne cessary information of the companys product, the radio program will prove helpful. The potential customers will be assisted to make informed choices over the products that they wish to buy since they will be armed with all the necessary information about the product. Incorporation of the consumers into the program will act to boost the confidence of the potential customers and make headway them to buy these products. This is so because the invited customers will give their own(prenominal) positive testimonies of their experiences with the automobile products thus give the impression that the products are desirable. (Sewall and Sarel 2006 p32) Proposal detailGoals and objectivesThe following are the goals that the program would wish to accomplish. The proposal will put on the objectives indicated below the goals in order to accomplish these goals1. To create awareness of the automobile products to the actual and the potential marketObjectives1.1 To inform the customers about the a vailability of the companys products1.2 To enlighten the customers on the features of the different products.1.3 To inform customers of the regional distributors from whom they can buy the products2. To increase the consumer base to enable greater salesObjectives2.1 To advertise the existing products to the target market to attract more customers2.2 To create new products for the customers to have a wider variety from where to choose3. To win dealerships from the interested distributors3.1 To present an attractive dealership package that can encourage the prospective salespeople to venture into selling of these products3.2 To offer a comprehensive theoretical package indicating the requirements and expectations of the dealership3.3 To train prospective dealers on good customer intervention skillsClienteleThe program is directed to two groups of clients the primary group is the working class of people who can afford to buy the automobile products and maintain them at the expected st andards. This group will comprise of the newly employed white collar job workers who happen to fall in the age category of 23 years and 26 years old, and the