Topics in the area of international management, marketing Research Proposal

Topics in the area of international management, marketing international strategic decision-making - Research Proposal Example Therefore, organizational culture and power structures have a definite say in defining the image of an organization in the international arena. The important thing is that it is this very image of an organization that constitutes a considerable part of the information required by the international collaborators and competitors. Thus, organizations operating in a globalized scenario, no more afford to be passive or ignorant about the culture and political structures coming within their scope and ambit. To facilitate effective decision-making mechanisms, it is necessary that organizations consciously decide as to what their in house culture and the resultant global perception needs to be. No doubt, such an approach leads to positive outcomes in both local and international avenues. The purpose of this paper is to evaluate and understand how organizational culture and politics influence international strategic decision-making. There is no denying the fact that an organization’s culture and political framework have a direct and conclusive say in the strategic decision-making processes. However, the extent to which organizational culture and power influence international strategic decision-making is a topic that solicits ample scholarly attention and investigation (Nwachukwu et al. 757). Till date, the popular perception has been that though corporate culture and power structures were important factors that aided the understanding of the respective working of individuals and groups employed in an organization, yet such unspoken and intangible parameters scarcely influenced international strategic decision-making (Hunt & Vitell 12). On the contrary, their existed a small but influential group of scholars who held that a formalization of the corporate values and power structures not only defined the roles of the specific employees, but had a direct bearing on the